Corporate liquidity in normal and crisis times: what is the best yardstick?


 Abstract:
 Aim: This paper is meant to investigate measures that help assess corporate liquidity in both normal and crisis periods.
 Design / research methods: We provide an overview of relevant used by professionals academics, apply regular on three major European electricity suppliers, study local cases find out how a recent affected management 27 electricity, oil/gas other multinational firms.
 Conclusions findings: Liquidity concentrate cash ratios, working capital ratios specific the conversion cycle (CCC). It appears matter whether company production driven or sales driven. In times, whereas priorities do change, should not.
 Originality value article: plead for keeping close eye CCC good bad times. The article provides various recommendations academics practitioners.